THE OUTLETS AT LAKE GEORGE ANNOUNCES OPENING OF NEW AERIE STORE

May 27, 2022 -- The Outlets at Lake George, the 102,000 square foot outlet center serving the Adirondack Mountains and Greater Albany region, announced today the grand opening of Aerie, one of the fastest growing brands in the apparel industry.

Now open for business, Aerie is committed to creating exceptional merchandise collections while positively influencing the way women see themselves and treat others. The store offers intimates, apparel, activewear and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment and confidence.

With what launched as a pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves, but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlighting real women that support its mission, and continues to do so today.

The center’s new Aerie location is highlighted by an open welcoming front and areas to relax, take selfies or engage in fun experiences while enjoying shopping. Aerie is the place for everyone to feel comfortable.

The Outlets at Lake George’s newest retailer joins an impressive collection of leading designer and favorite brand names such as Coach Outlet, Michael Kors, Vera Bradley Outlet, American Eagle Outfitters. Old Navy Outlet, Levi’s Outlet Store, adidas Outlet Store and Polo Ralph Lauren Factory Store, among many more, which offer everyday savings of up to 70 percent off regular retail prices. Its growing specialty food category includes Beef Jerky Outlet, Lindt Chocolate and Pepper Palace.